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Online Advertising Services
Paid search advertising provides the best bang per advertising dollar, in particular when determining the effectiveness of a new marketing campaign. Sponsored search placement provides instant feedback, but leveraging the information provided by this feedback is an opportunity that is too often overlooked.
We help by managing the various online advertising programs, from placing paid text ads next to search results to targeting individual advertisements by geographic region or particular website content, and by providing the necessary insight into the specific opportunities the feedback data is uncovering.
Online Advertising Services
Overview
Digital Media Stream provides customized online advertising services that focus on leveraging each dollar spent to gain insight into the effectiveness of marketing campaigns. Our services begin with a free overview process, in which we evaluate a client’s existing web advertising and develop initial recommendations for enhancing or complementing those advertising strategies.
Advertising Campaign Management ($200-$500 per month)
Digital Media Stream can manage and/or monitor a client’s online advertising campaigns. Our goal is to work with clients to achieve their goals in the most cost effective manner possible. In some cases paid search advertising on major search networks such as Google and Yahoo may be most effective, while in other cases, more direct forms of online advertising may be more efficient.
Our services for setting up and maintaining an online advertising campaign not only include our budgeted time, but also a mutually agreed to projected budget for any paid online services. We invoice our clients for the agreed to cost even if our time exceeds our estimate. Clients are also provided with weekly updates detailing the effectiveness of each campaign, including an evaluation of the underlying data that can highlight specific opportunities.