Online Marketing Services

Offers for website marketing services, search engine optimization (SEO), and guaranteed traffic are easy to find on the internet. What is harder to find is a reliable partner that can help develop an integrated approach to online marketing to achieve specific goals.

Targeted goals vary for each company, as will the solution that needs to be designed. Sometimes paying for SEO work is the right choice, other times paid search advertising will be more effective, and in other situations a social media campaign is what would work best. Understanding the pros and cons of each of these methods is often more important than just moving forward with the easiest option.

We work with clients to understand what they want to achieve first, then we move on to finding the right marketing strategies.

Internet Marketing Services

Overview
Digital Media Stream provides customized online marketing solutions that focus on achieving targeted goals. Our services begin with a free overview process, in which we evaluate a client’s existing online marketing, discuss the specific company or project goals that are to be achieved, and develop initial recommendations for enhancing or complementing a client’s internet marketing strategies.

Customized Marketing Strategies ($400)
Digital Media Stream designs online marketing strategies that are customized to the needs of individual clients and often involve a number of tools and techniques. Our intention is to achieve the client’s targeted goals in the most cost effective manner possible. In some cases, improving a company’s search engine placement over the long run may be most cost effective, while in other cases paid search advertising on major search networks such as Google and Yahoo may be more appropriate.

We will also consider the effectiveness of delivering a client’s marketing message through the use of social media. Websites such as YouTube, Facebook, MySpace, Digg and Flickr are all valuable if leveraged appropriately, though careful consideration must be given to giving up control of a company’s core messaging in these forums. We will discuss the pros and cons of using the major social networking sites as well as the options for using the Digital Media Stream network of websites to distribute targeted messages.

Implementation (Cost Determined by Scope)
Digital Media Stream can manage and/or monitor client’s online marketing campaigns. Our services for setting up and maintaining a customized online marketing solution not only include our budgeted time, but also a mutually agreed to projected budget for any paid online services. We invoice our clients for the agreed to cost even if our time exceeds our estimate. Clients are also provided with weekly updates detailing the metrics utilized to measure the progress toward the targeted goals.

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